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| 2007 News Releases and Information |
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CONSUMERS DIGEST AWARDS JOHN DEERE BEST BUY DISTINCTION
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LA110 earns nod for cutting deck design and overall performance
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CARY, N.C. (June 01, 2007) — Consumers Digest awarded John Deere a Best Buy distinction for the lawn tractor model LA110*. Touting the "intriguing" cutting system – the John Deere Edge™ Cutting System – the lawn tractor earned accolades for the design that features a slightly overlapping blade made to eliminate missed swaths and promote evenness of cut.
Along with cut quality, Consumers Digest also highlighted the equipment's durability and value in the review.
"We're thrilled that Consumers Digest has honored John Deere with the Best Buy for 2006 and 2007," said Paul Lam, Marketing Director, Small Property Owner Customer Group. "The features that make this model a winner are the features that are important to our customers – John Deere durability, value and cut quality. Together, these add up to what really counts with the homeowner – a beautifully-manicured lawn."
The LA110 is a member of the 100 Series family, which is designed to allow homeowners to accomplish more in their yards. They are equipped with exclusive features, including long-lasting John Deere engines, full-length welded steel frames, The Edge™ Cutting System, and the CargO™ Mount System, which allows for easy installation and removal of attachments and accessories.
Customers can visit www.JohnDeere.com/homeowners to find the retail locations the entire line of John Deere riding lawn equipment are sold. These products are also available for purchase online at www.JohnDeere.com/homeowners.
John Deere (Deere & Company – NYSE:DE) is the world's leading manufacturer of agricultural and forestry equipment; a leading supplier of equipment used in lawn, grounds
and turf care; and a major manufacturer of construction equipment. Additionally, John Deere manufactures engines used in heavy equipment and provides financial services and other related activities that support the core businesses. Since it was founded in 1837, the company has established a heritage of quality products and services providing performance that endures to customers worldwide.
*The Consumers Digest ranking was awarded in April 2006, and is awarded for two calendar years. The model originally noted in the article was the John Deere 115, which was replaced by the John Deere LA110 in 2007. The LA110 is based on last year's winner but features enhancements like an increase in horsepower from 19 to 19.5, improved seat, ¼ height-of-cut adjustments and a larger, four-gallon fuel tank. The LA110 suggested retail price is $1649.00.
Bill Klutho, Manager, Public Relations
John Deere Worldwide Commercial &
Consumer Equipment Division
KluthoBillJ@JohnDeere.com
Phone: 919-804-2735
Fax: 919-804-2343
Media Contacts:
Imre Communications
Elizabeth Bowen, Senior Account Executive
Ryan Mitchell, Account Executive
Phone: 856-988-0170 or 410-821-8220
Fax: 410-821-5619
E-mail: elizabethb@imrecommunications.com
For general information, learn more
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