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2006 News Releases and Information
JOHN DEERE STATEMENT ON USE OF BRAND NAME IN POLITICS

MOLINE, IL (November 03, 2006) — John Deere equipment and John Deere-branded clothing have been used in various political advertisements in the U.S. during recent campaigns advocating a candidate or issue. While John Deere is a strong advocate for free speech, use of the brand in political ads is not authorized by John Deere. Some members of the public have been led to believe that John Deere endorses a candidate or position because John Deere's brand or equipment appears in these advertisements. This is not the case. John Deere considers unauthorized use of its brand to be an infringement of the company's rights to protect its brand name.

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