|
|
|
|
|
|  |
| John Deere enjoys a good image in key European Markets |
|
|
|
|
|
|
John Deere is perceived as preeminent supplier of agricultural equipment in key European markets. According to the findings of the independent market research firm Kleffmann Group compiled in 2007, John Deere held its No.1 image ranking position in France, the United Kingdom, Poland, the Czech Republic and Hungary. With top scores of 96-98.5 points out of 100, Deere remains well ahead of its competition. Companies ranking second in these markets reached average scores of 86.5 points.
The Kleffmann Group surveyed between 300 and 750 farmers from each the above mentioned markets. All farmers surveyed were full-time professional farmers. Kleffmann has conducted this Europe-wide image study for the 4th consecutive year. Its methodology differs from the image survey which is conducted by the German Agricultural Society (DLG) among German farmers. According to this study, John Deere remains the company with the third best image among domestic farm equipment suppliers, following two domestic German brands.
|
|
|
|
|
|
